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Outcome Driven
Design Leadership
Over nearly 7 years at BOLD (Zety), I grew a design function from a single IC role to a 17-person team across 10 international markets while staying hands-on in product design, experimentation, and systems.
Portfolio
Most impactful Case Studies
Leadership
How I built and scaled design organisations, developed leaders, and created operational systems.
Design Org Build | BOLD (Zety): The Starting Point
How I built and scaled design organisations, developed leaders, and created operational systems.
Top-of-Funnel Team | Building a New Function from Scratch
Identifying a structural gap in the organization and solving it by building a dedicated SEO/SEM design function from zero to operational in two months.
Product Design
End-to-end design work: from diagnosis through experimentation to measurable outcomes.
Mobile Conversion Fix: Okazje.info
Diagnosing a mobile conversion drop through data, designing a fluid responsive grid mechanic, and validating with a statistically significant A/B test.
Zety.FR + NGB Market Launch
Leading a head-to-head A/B experiment between two CV builder platforms on a new market, grounded in user research. NGB won in France.
Design Systems
Systems thinking applied to design infrastructure — enabling teams to move fast without breaking consistency.
Multi-Brand Design System: BOLD (Zety)
A single Design System that served 4 brands and 10 language variants simultaneously, enabling concurrent A/B experimentation at scale.
More coming soon
Additional case studies are being prepared.
Experience
Also in my background
Acquired Product Redesign (End-to-end product redesign)
Design team leadership
Managed teams across 4 different organisations
FRIS-Based Team Design
Psychologically informed leadership (People leadership, team design)
Breaking team isolation
Fixed silos in the design org (Org problem-solving, leadership)
Full Design Cycle (Research → prototype → delivery → iteration)
Internal CRM: MAM
Complex UX, multi-module system design
Okazje.info (UX and technical problem-solving; PostgreSQL pacing system)
Healthcare project
Łódź Marshal Office (2014) (UX and PM; PRINCE2, Axure, training, rollout documentation)
Google Analytics KPI monitoring
Automated threshold-based alerting system for conversion tracking
Cross-cultural design
French, German, UK, US market research translated into product decisions
Contact
Let's build something
great together.
Whether you're building a design team, scaling a product, or looking for a hands-on design leader — I'd love to hear from you.