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Outcome Driven
Design Leadership
Over nearly 7 years at BOLD (Zety), I grew a design function from a single IC role to a 17-person team across 10 international markets, while staying hands-on in product design, experimentation, and design systems.
My background as a former CIO means I think in systems, speak the language of engineers, and connect design decisions to measurable business outcomes.
Portfolio
Most impactful Case Studies
Leadership
How I built and scaled design organisations, developed leaders, and created operational systems.
Design Org Build | BOLD (Zety): The Starting Point
How I built and scaled design organisations, developed leaders, and created operational systems.
Top-of-Funnel Team | Building a New Function from Scratch
Identifying a structural gap in the organization and solving it by building a dedicated SEO/SEM design function from zero to operational in two months.
Product Design
End-to-end design work: from diagnosis through experimentation to measurable outcomes.
Bold / Next Generation Builder
Designing a CV creator for the Polish market and further scaling to global markets with the team.
Zip Zero
Project for a start-up in London. My role was to design mid-fi mockups of the application, along with flows and logic reflecting business assumptions.
jamam.pl
Designed Cashback web and mobile platform, covering role, process, OCR and onboarding challenges, team setup, weekly iterations, stakeholder collaboration, and a 23 pp registration drop-off reduction.
Design Systems
Systems thinking applied to design infrastructure — enabling teams to move fast without breaking consistency.
Multi-Brand Design System: BOLD (Zety)
A single Design System that served 4 brands and 10 language variants simultaneously, enabling concurrent A/B experimentation at scale.
Okazje.info
Designing components, icons, and design specifications of the Okazje.info system.
More coming soon
Additional case studies are being prepared.
Experience
Also in my background
Acquired Product Redesign (End-to-end product redesign)
Design team leadership
Managed teams across 4 different organisations
FRIS-Based Team Design
Psychologically informed leadership (People leadership, team design)
Breaking team isolation
Fixed silos in the design org (Org problem-solving, leadership)
Full Design Cycle (Research → prototype → delivery → iteration)
Internal CRM: MAM
Complex UX, multi-module system design
Okazje.info (UX and technical problem-solving; PostgreSQL pacing system)
Healthcare project
Łódź Marshal Office (2014) (UX and PM; PRINCE2, Axure, training, rollout documentation)
Google Analytics KPI monitoring
Automated threshold-based alerting system for conversion tracking
Cross-cultural design
French, German, UK, US market research translated into product decisions
Contact
Let's build something
great together.
Whether you're building a design team, scaling a product, or looking for a hands-on design leader — I'd love to hear from you.